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Research papers

Analytics count

Companies today are acutely aware of the tremendous benefits associated with understanding customers. Many have embraced customer relationship management (CRM) to achieve this understanding. Thus, companies have invested in customer-facing software...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Arthur O'Connor, Annie Pettit
March 17, 2002
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Citation

O'Connor and Pettit (2002a, March 17). Analytics count. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/analytics-count